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Victoria's Secret
r FAQ's
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Q: How do I save images
from the WWW?
A: Right click on the image
you want to save. Choose
Save Image(Picture) As
from the menu which
appears. A Save As dialog
box will appear allowing you
to name the file and save it
to a particular folder or
drive. Tip: If you click on
the small picture on this
page, a large one will open
` in a new window. Save This
Larger Picture.
Q: How do I print images
from the WWW?
` A: Right click on the image
you want to print. Choose
ABOVE: Victoria's Secret Print Image(Picture) from
employee the menu which appears.
tries to stop people from Tip: If you click on the
taking photos small picture on this page,
of their terrible displays. a large one will open in a
new window. Print This
�= Larger Picture.
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Video Rental Store
(896)
Average Vehicle Trip Ends vs: 1000 Sq. Feet Gross Floor Area
On a: Weekday,
Peak Hour of Adjacent Street Traffic,
One Hour Between 4 and 6 p.m.
Number of Studies: 6
Average 1000 Sq. Feet GFA: 5
Directional Distribution: 46% entering, 54% exiting
Trip Generation per 1000 Sq. Feet Gross Floor Area
Average Rate Range of Rates Standard Deviation
13.60 — 6.94 20.15 6.13
Data Plot and Equation
140 --- -- -- —-- — -- ---- -
130 -- - - - - - - - -- - - -- -
120
110 -- - - - - - - - -- . - - -- - -
100 . .. .. . .. . . . . . . . . . . '
a
c
a
~ 80 . . . . . . . . . . . . . . - - -- . .
O :
d70 . . .- . . . . . . - . . . . - . .- - - - - . . -- . - --- - - - - -
m 60 - - - - - - - -
X .
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:
10 X . . -
0 —�—T --r- - ----- r — -,---r---T--�--------- -
0 1 2 3 4 5 6 7
X=1000 Sq.Feet Gross Floor Area
X Actual Data Points Fitted Curve ------ Average Rate
Fitted Curve Equation: Ln(T)=0.93 Ln(X)+2.61 R2=0.79
Trip Generation,7th Edition 1669 Institute of Transportation Engineers
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Land Use: 896
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Vide0 Rental Store . .
independent Variables wt One Observation }
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information is show M this table only;there are n related plots for these data,
Users are cautioned%use data with care because of the small sample sz� e
Trip Size of Number \\
Generation Independent of
Independent Variable Rate Variable Studies Directional Distribution
1;0 Sur Feet Gros Floor Area \
Weekday p.m. Peak 31.5 7 1 50%en @m$ 5%exiting ;
Hour d Generator �\
Saturday P a Hour of 26.92 7 1 4%entering, 5%exiting
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To: Carolyn Misch Senior Planner Dec. 13,2006
I am responding to your email exchange with Michael Pill relating to information to
trip generation to our proposed site. You had previously corresponded to me on Sept. 14
relating to the issue of haft,please se&attaahed copy. On Sept.211 responded to you
stating that we estimated our use would increase from the previous use by 10 cans a day.
I offered to double that amount and pay 54,000.00 to the city in an in--lieu of mitigation
fee for the added trips.
Your recent email suggested that we relate the calculation to the ITE trip generation
manual. Pursuant to this manual,auto sales are shown to have 2.5 trips per 1,000 sq.it.
The previous use utilized 9,874 sq.ft.of door space,which would equate to 22 rips.
Our proposed use is for a specialty retail store,which is shown in the manual w 4.93 trips
per 1,000 sq,ft. Our plans are to reconstruct the building to have only 6,222 esq.of floor
space. This calculates to 31 trips. The added trips calculate to 9,
Our Proposal provides an in-lieu mitigation of 20 trips and pay$4,000.00 to the city,
This far exceeds the actual requirements. If you have any further questions plea se
contact me. You can contact the via the following means.
Sincerel
An .Note
Property rn�,nsp u
Nor may signs depict or describe sexual conduct or sexual excitement as defined in MGL
Chpt 272, §31.(added paragraph 11/2/2006)...
Capital Video's submission, which depicted a showroom window with nearly-nude
mannequins wielding sex toys in bondage poses, would clearly be disallowed by this
ordinance. When pressed, Capital Video attorney Michael Pill vaguely promised the store
would adhere to a "Victoria's Secret standard," which is not only unenforceable, but itself
fails to comply with Northampton law. As Newsweek reported in 2005 on a Victoria's
Secret mall display:
At the Tyson's Corner mall in northern Virginia last week,just a quick escalator ride
from Oliver Owl's toddler playground and three doors down from Gap Kids,four
beautiful plastic women shared an intimate moment in the brand new Victoria's Secret
store. One of the mannequins, impossibly thin and blonde and dressed in microscopic
panties and garters, crawled across a countertop on all fours toward her disheveled and
reclining brunette partner, she of the bra with convenient nipple cutouts. Below them,in
plain view of anyone walking past the store,two thong-sporting dream women spooned
on a black leather bed,their perfect synthetic derrieres aligned side-by-side.A window
display revealed a scantily-clad beauty draped in heavy ropes and teetering on five-inch
stiletto heels,her arms straight up in the air,wrists entwined....
We have attached pictures relating to this display.
In conclusion, we request that you revoke Capital Video's building permit and
require them to submit a revised application that complies with the aforementioned
ordinances. Thank you for your consideration of this matter.
Sincerely,
Adam R. Cohen and Jendi Reiter
infoLanopomnorthampton.org
413-320-2027
cc: Carolyn Misch,Northampton Office of Planning & Development
only pedestrian access would be through the same 20-foot-wide driveway that 135 King
Street shares with the neighboring auto parts store, and that would also be used for two-
way vehicle traffic. There is no sidewalk or barrier to shield pedestrians from cars. The
issue was raised at the hearing but the Planning Board inexplicably dropped it, and
Capital Video has not volunteered any information about how it will address this
problem.
Northampton's zoning ordinance requires parking lots such as the one behind 135
King Street to be screened from residential areas that face it with a fence or planting:
Section 8.10-Additional Standards for over five spaces.In addition to §8.9 above,all
parking and loading areas containing over five(5)spaces, including automotive and
drive-in establishments of all types shall either be contained within structures or shall
also comply with the following:
1. The area shall be effectively screened with suitable planting or site impervious fencing
on each side which adjoins or faces the side or rear lot line of a lot situated in any
Residential "R" District...
The site plan submitted by Capital Video at the December 14, 2006 Planning Board
meeting makes no provision for any such screening. The parking lot at 135 King Street
directly faces a bike path, on the other side of which are homes with small children.
Moreover, Capital Video disclosed at the same meeting that they intended to relocate the
main entrance to the rear of the store, in the parking lot, rather than on King Street.
Given the heightened crime risk around adult establishments, such a fence is
necessary for safety as well as aesthetic reasons. Many other towns have found that such
establishments attract robberies (because of larger-than-average amounts of cash on the
premises), prostitution, sex crimes, lewd behavior, and disposal of hazardous or sexually
explicit trash on neighboring property. Capital Video has recently experienced some of
these problems in Kittery, Maine and Meriden, Connecticut. They have not explained
how they will keep their grounds clean in Northampton.
Finally, the proposed window display submitted by Capital Video at the site plan
hearing was so inappropriate for a store bordering a residential neighborhood that Capital
Video felt compelled to withdraw it after protests by Planning Board members, but no
alternative picture was submitted. The recent amendment to Section 7.2 of the zoning
ordinance states:
19. Signs may not include text,graphics or pictures defined as obscene in MGL Chpt.
272 §31 if taken as a whole it
A. Appeals to the prurient interest of the average person applying the contemporary
standards of the county where the offense was committed;
B. Depicts or describes sexual conduct in a patently offensive way;and
C. Lacks serious literary,artistic,political or scientific value.
351 Pleasant Street, PMB 101
Northampton, MA 01060-3961
February 22, 2007
Anthony Patillo
Office of the Building Inspector -
Puchalski Municipal Building
212 Main Street
Northampton, MA 01060
Dear Mr. Patillo:
We respectfully request that you revoke the building permit issued to Capital
Video Corporation for their proposed adult video store at 135 King Street, on the grounds
of noncompliance with the Northampton zoning ordinance.
Section 1.3 of the ordinance includes these criteria for site plan approval: "to
conserve health", "to conserve the value of land and buildings", and "the prevention of
blight and pollution of the environment Capital Video failed to provide basic
information about the store's proposed hours of operation, security measures, or traffic
safety,rendering their submission deficient. Moreover, they have not shown that they
understand or intend to comply with the recently enacted signage restrictions on adult
businesses.
With respect to traffic, Capital Video has not demonstrated that its site will have
safe pedestrian flows along the narrow alley that leads to its parking lot, nor that its
inbound or outbound traffic will interact safely with an already congested King Street.
According to the zoning ordinance:
Section 11.6-Approval Criteria
In conducting the Site Plan Approval,the Planning Board shall find that the following
conditions are met:
1.The requested use protects adjoining premises against seriously detrimental uses.If
applicable,this shall include provision for surface water drainage, sound and sight buffers
and preservation of views, light, and air; and
2.The requested use will promote the convenience and safety of vehicular and pedestrian
movement within the site and on adjacent streets,minimize traffic impacts on the streets
and roads in the area. If applicable,this shall include considering the location of
driveways openings in relation to traffic and adjacent streets,access by emergency
vehicles,the arrangement of parking and loading spaces...
In estimating trip volume for the Planning Board, the company inaccurately categorized
the store as "specialty retail," a category that describes high-margin, low-volume
businesses. The category "video store," which would be more appropriate, leads to a
higher trip estimate (see attached). At the site plan hearing, it was acknowledged that the