PRICE PROPOSAL FOR VALLEY BIKESHARE PROGRAM OPERATIONS (Shift Transit)Shift Transit Response to
City of Northampton
Office of Planning &Sustainability
REQUEST FOR PROPOSAL:
GOODS &SERVICES FOR VALLEYBIKE SHARE PROGRAM OPERATIONS
PRICE PROPOSAL
January 31,2024
SHIFT TRANSIT
VALLEYBIKE SHARE RFP-PRICE PROPOSAL
Price Proposal
On the following pages,Shift Transit has included its price proposal and signature form for this
RFP.
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VALLEYBIKE SHARE RFP-PRICE PROPOSAL
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Price Proposal Questions
1.Provide details on achieving interoperability between existing ValleyBike
bicycles,stations software,and any proposed new equipment or software.
Response:Shift Transit has already identified two major partners if we are selected to operate
ValleyBike Share.Those partners are Wegoshare,which will provide software,technology,and
back end support for the system,and Rocky Mountain Bikes,which will be able to provide all
hardware needed to operate the system.We are excited for the opportunity to work with these
partners to provide excellent service for all participating ValleyBike Share communities.
2.If replacement parts are excluded from base operational costs,clearly
delineate and itemize each non-inclusive part along with its associated cost.
Response:Replacement parts have been included in the all-in costs provided in this proposal.In
addition to touring the facility and seeing spare parts on hand,Shift Transit has also made
connections with Wegoshare and Rocky Mountain Bikes for spare parts procurement.
3.Describe the storage of electric pedal-assist bicycles (e-bikes),bike-share
stations,and related equipment,including contingency costs.Ensure e-assist
bikes integrate with the current system in compliance with 15 U.S.C Section
2085.
Response:Shift Transit is aware of and will follow all federal regulatory and safety requirements
related to e-bikes and battery transportation/storage.Currently,Shift Transit manages a fleet of
over 2,000 e-bikes in Portland,Oregon and a fleet of over 5,000 e-bikes in Chicago.All facilities
follow federal regulations for battery storage.Additionally,staff members responsible for
storing and transporting e-bikes and batteries receive hazardous materials training.
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VALLEYBIKE SHARE RFP- PRICE PROPOSAL
4. Break down annual operations costs, covering system operation, equipment
and website maintenance, re-balancing, user interface and service, user fees,
sponsorship, advertising revenues, and vendor investments.
Response: Please find our full year one operations model included in this price proposal, which
includes all costs described above. The $2,500 per bike per year fee includes pre-launch costs
(Year 1), back office IT, customer service call center, marketing and all spare parts needed for
startup and ongoing maintenance. See Appendix A for further review of the below document.
See below for a 3 year forecast showing annual operating costs, user fees, sponsorship &
advertising revenue. We are proposing that the $2,500 per bike per year fee stay flat over the 3
year contract. In Year 1, this fee will cover launch and restart costs and in Years 2 and 3 it will
cover any increases due to rising costs.
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VALLEYBIKE SHARE RFP- PRICE PROPOSAL
The usage fee forecast will depend upon the final pricing scheme. We can provide sensitivity
analysis for the impact on usage fees with different potential pricing options. Sponsorship and
advertising revenues are uncertain and dependent upon market conditions, but we have
extensive experience helping bike share programs secure advertising and sponsorship revenue
to help support operating costs.
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VALLEYBIKE SHARE RFP-PRICE PROPOSAL
5.Specify how the required elements outlined in the SLA and Proposal Task
Requirements section 2 will be addressed.
Response:Shift Transit has reviewed all seven (7)items noted in section 2 of this RFP indicating
what services should be included in this response.We can confirm that all items have been
included in our response.
Additionally,Shift Transit has mapped all SLAs for this contract and detailed our response in the
table below:
#Performance Indicator &Description Performance
Standard
Shift Transit Response
1 Station Uptime:Kiosk screen is working
and able to take payments.Station is
charging (unless otherwise agreed).
Wayfinding panels are in place and in good
condition.Station lights are functioning.
Every station shall
be working at least
85%of the time.
Shift agrees to maintain station
uptime performance as stated in this
SLA.
2 Back Office uptime:Central computer
system,email,and phone lines in service.
95%of the time Shift Transit agrees to work in
partnership with Wegoshare to uphold
this SLA.
3 Bicycle Redistribution:Each station has
two available and working bikes and two
available docks.
Every station shall
meet this standard
at least 90%of the
time.
Shift Transit takes pride in its
rebalancing success in all operational
markets and is excited to bring similar
metrics of success to ValleyBike Share,
specifically the 90%requirement
detailed in this SLA.
4 Bicycle Availability:Bicycles are working,
available for use,in docks or in use.
At least 75%of the
bicycles.
Shift Transit agrees to maintain the
75%bicycle availability SLA.
5 Website Uptime:Website is in service.95%of the time Shift Transit agrees to work in
partnership with Wegoshare to uphold
this SLA.
6 Bicycle Cleanliness:Each bicycle is
cleaned.
Cleaned at least
once every two
weeks
Shift Transit will have an hourly bicycle
and station cleaning staff person to
meet this SLA.Please see our included
price proposal for additional
information.
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VALLEYBIKE SHARE RFP-PRICE PROPOSAL
7 Station Cleanliness:Each station is
cleaned.
Cleaned at least
once every two
weeks
Shift Transit will have an hourly bicycle
and station cleaning staff person to
meet this SLA.Please see our included
price proposal for additional
information.
8 Bicycle Maintenance:Each bicycle
undergoes preventative inspection,and
maintenance as needed.
At least once a week
for field check that
pedal-assist is
working and once a
month for more
extensive inspection.
Shift Transit will have bicycle
mechanics to meet this SLA.Please
see our included price proposal for
additional information.
9 Station Maintenance:Each station
undergoes preventative inspection.
At least once per
week.
Shift Transit will hire station
technicians to ensure that stations
receive preventative inspection at
least once per week.Please see our
included price proposal for additional
information.
10 Call Center Responsiveness:to incoming
calls.
In 30 seconds or less Shift Transit agrees to respond to all
incoming calls in 30 seconds or less.
11 Call Center Dropped Calls Less than 10%of
calls
Shift Transit agrees that less than 10%
of all incoming calls will be dropped.
12 Non-Call Customer Responsiveness to
emails,mail,and social media interactions
and response to all requests.
In 24 hours or less Shift Transit agrees to respond to all
non-call customer service inquiries
within 24 hours.
13 Equipment Documentation and Audit:All
docks,wayfinding,kiosk,and bicycle serial
numbers and identification numbers shall
be reported by each station and each
community with some provision for audits
(either real-time electronic reporting on
the location of all bikes or exact location
on the first day of each season and the
midpoint of the season when bikes are
redistributed by town).
All serial numbers
and identification at
exact location.
Shift Transit agrees to provide
equipment documentation and audit
per the SLA guidelines.
14 Membership data:reporting on annual,
monthly,day,and other memberships and
revenues from riders/memberships
Reporting by
community for new
and existing
members
Shift Transit agrees to provide monthly
membership and revenue reporting by
city.
All revenues collected from sponsorships
and/or riders/memberships shall be
disbursed to the owner on a weekly basis
Shift Transit agrees to this SLA.
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VALLEYBIKE SHARE RFP-PRICE PROPOSAL
Appendix A
On the following pages,Shift Transit has included our Operations Model
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CONFIDENTIALVALLEYBIKE YEAR 1 OPERATIONS MODEL
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar YEAR 1
Stations 79 79 79 79 79 79 79 79 79 79 79 79 79
e-assist Bikes 750 750 750 750 750 750 750 750 750 750 750 750 750
Total Trips 11,250 16,275 22,500 27,900 27,900 22,500 16,275 11,250 4,650 4,650 4,200 4,650 174,000
Trips per Bike per Day 0.5 0.7 1.0 1.2 1.2 1.0 0.7 0.5 0.2 0.2 0.2 0.2 0.64
Days 30 31 30 31 31 30 31 30 31 31 28 31 365
Station & Bike Clean Team Hours 90 175 169 175 175 169 175 169 175 175 158 175 1,980
Bike Shop Team Hours 347 347 520 520 520 520 347 347 173 173 173 173 4,160
Driver Team Hours 44 347 347 347 347 347 347 173 173 173 173 173 2,991
Station Technician Team Hours 90 347 347 347 347 347 347 347 347 347 347 347 3,903
Total Variable Labor Hours 571 1,215 1,383 1,388 1,388 1,383 1,215 1,036 868 868 851 868 13,034
HOURLY FTE's 3.3 7.0 8.0 8.0 8.0 8.0 7.0 6.0 5.0 5.0 4.9 5.0 6.3
General Manager 7,083 7,083 7,083 7,083 7,083 7,083 7,083 7,083 7,083 7,083 7,083 7,083 85,000
Program Manager 5,417 5,417 5,417 5,417 5,417 5,417 5,417 5,417 5,417 5,417 5,417 5,417 65,000
Hours Staff Wages 13,692 29,158 33,183 33,318 33,318 33,183 29,158 24,863 20,838 20,838 20,432 20,838 312,821
Payroll Taxes, Workers Comp & Benefits 9,167 14,580 15,989 16,036 16,036 15,989 14,580 13,077 11,668 11,668 11,526 11,668 161,987
Facility & Utilities 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90,000
Vehicles and Gas 13,500 13,500 13,500 13,500 13,500 13,500 13,500 9,000 9,000 9,000 9,000 9,000 139,500
Customer Service Spend 1,125 1,628 2,250 2,790 2,790 2,250 1,628 1,125 465 465 420 465 17,400
Wegoshare License Fee 16,335 16,335 16,335 16,335 16,335 16,335 16,335 16,335 16,335 16,335 16,335 16,335 196,025
IT Support & Startup Costs 18,873 0 0 0 0 0 0 0 0 0 0 0 18,873
Spare Parts Ongoing Maintenance 15,625 15,625 15,625 15,625 15,625 15,625 15,625 15,625 15,625 15,625 15,625 15,625 187,500
Spare Parts Startup Costs 100,000 0 0 0 0 0 0 0 0 0 0 0 100,000
Insurance, Marketing & Overhead 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
Operating Costs 233,319 135,827 141,882 142,605 142,605 141,882 135,827 125,025 118,932 118,932 118,339 118,932 1,674,107
Operations Fee @ 12% of Operating Costs 27,998 16,299 17,026 17,113 17,113 17,026 16,299 15,003 14,272 14,272 14,201 14,272 200,893
TOTAL COST 261,317 152,126 158,908 159,718 159,718 158,908 152,126 140,028 133,204 133,204 132,539 133,204 1,875,000
COST PER BIKE PER MONTH $348 $203 $212 $213 $213 $212 $203 $187 $178 $178 $177 $178 $2,500
* April reflects pre-launch costs.
VALLEYBIKE 3 YEAR FINANCIAL MODEL Service Level Agreement for Vender Performance
Year 1 Year 2 Year 3 TOTAL
Stations 79 79 79 79
e-assist Bikes 750 750 750 750
Cost per Bike per Year $2,500 $2,500 $2,500 $2,500
Total Cost $1,875,000 $1,875,000 $1,875,000 $5,625,000
Projected Total Ridership 174,000 200,100 230,115 604,215
Projected User Fees *$522,000 $600,300 $690,345 $1,812,645
Projected Sponsorship/Advertising Revenue **$0 $375,000 $375,000 $750,000
Projected System Revenue $522,000 $975,300 $1,065,345 $2,562,645
Projected Funding Gap needed from City Funds $1,353,000 $899,700 $809,655 $3,062,355
* User Fees per Trip will depend upon final pricing scheme decided by City.
** Maximizing Sponsorship Revenue will depend upon close collaboration by City.
Non-Call Customer Responsiveness: < 24 hours.
Equipment Documentation and Audit: All serial numbers at ID at location.
Membership Data: Reporting by community for new and existing members.
SHIFT TRANSIT OPERATIONS MODEL
Bicycle Cleanliness: > Each bike cleaned every 2 weeks.
Station Cleanliness: > Cleaned every 2 weeks.
Bicycle Maintenance: > Preventative and corrective maintenance.
Station Maintenance: > At least once per week.
Call Center Responsiveness: < 30 seconds.
Call Center Dropped Calls: < 10% of calls.
Station Uptime: > 85%.
Back Office Uptime: > 95%.
Bike Redistribution: Each station with 2 bikes & 2 docks > 90%.
Bicycle Availability: > 75%.
Website Uptime: > > 95%.
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VALLEYBIKE SHARE RFP- PRICE PROPOSAL
CONFIDENTIAL & PROPRIETARY FOR INTERNAL USE ONLY