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RRP_Phase_1 Collection GuidePlan Facilitator Data Collection Guide | 1 RAPID RECOVERY PLANS Plan FacilitatorData Collection Guide Phase 1: Diagnostic 2 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 1 Why are we collecting baseline data? This guide outlines a standard list of baseline data that must be collected by Plan Facilitators in Phase 1: Diagnostic. Baseline data collected will be used by the Commonwealth to communicate overall program impact and to support future funding and resource allocations that may be used toward implementation of final projects across participating communities. Baseline data sets a minimum expectation for data collection and only reflects what the Commonwealth is requesting from all Plan Facilitators such that it will enable the measurement of COVID impacts at the State level for all participating communities. Beyond the baseline data outlined in this guide, it is expected that Plan Facilitators (PF’s) will glean additional insight from their analysis, observations and feedback from the community and businesses. Plan Facilitators should ensure that additional information collected through their own discretionary methods and processes will be integrated into the Diagnostic section of each final Rapid Recovery Plan and will be used to inform the unique Project Recommendations that emerge through this process. How to report baseline data? Unless unavailable or non-applicable to the community, all data listed as ‘Required’ in the following section of this guide must be reported by Plan Facilitators to the Commonwealth. The Commonwealth will distribute a password-protected digital form to Plan Facilitators following project kick-off that must be used to submit ‘Required’ data points from Phase 1: Diagnostic. As each community is only allowed ONE form submission, Plan Facilitators are advised to maintain individual master records of all data collected through Phase 1: Diagnostic (e.g. Word/Excel document) prior to submitting data through the digital form. Required baseline data for each community must be submitted by all Plan Facilitators prior to the start of Phase 2. BASELINE DATA MATRIX Section 1: 3Plan Facilitator Data Collection Guide 2 | Plan Facilitator Data Collection Guide 4 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 5 Indicator Required Municipality Study Area Specific Site/ Location within Study Area Average Annual Daily Vehicular Traffic (2019 or earlier) - Primary Street Average Annual Daily Vehicular Traffic (2019 or earlier) - Secondary Street Average Annual Daily Vehicular Traffic (2020 or more recent) - Primary Street Average Annual Daily Vehicular Traffic (2020 or more recent) - Secondary Street Total No. of Parking Spaces (On-Street and Off-street) Average Annual Daily Pedestrian Traffic (2019 or earlier) - Primary Street Average Annual Daily Pedestrian Traffic (2020 or more recent) - Primary Street Average Annual Daily Pedestrian Traffic (2019) - Secondary Street Average Annual Daily Pedestrian Traffic (2020 or more recent) - Secondary Street Physical Environment ACCESS Type of Data Recommended Data Sources Other Potential Data Sources Quantitative (Whole number)Mass DOT Traffic Volume - Quantitative (Whole number)Mass DOT Traffic Volume - Quantitative (Whole number)Local estimates (Interviews)- Quantitative (Whole number)Local estimates (Interviews)- Quantitative (Whole number) Town parking maps (typically available for parking benefit districts) Field survey during site visit; Aerial survey (Google Maps) Quantitative (Whole number) Downtown/commercial district organization pedestrian counter data (if available) Implement circulator/shuttle service Quantitative (Whole number) Downtown/commercial district organization pedestrian counter data (if available) Mass DOT Mobility Dashboard Quantitative (Whole number) Downtown/commercial district organization pedestrian counter data (if available) Mass DOT Mobility Dashboard Quantitative (Whole number) Downtown/commercial district organization pedestrian counter data (if available) Mass DOT Mobility Dashboard Geography of Data 6 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 7 Physical Environment PUBLIC REALM Indicator Required Municipality Study Area Specific Site/ Location within Study Area Total Open/Public Space Area— parks + plazas Sidewalk Grade* Street Trees and Benches Grade* Lighting Grade* Wayfinding/Signage Grade* Roadbed and Crosswalks Grade* *Refer to RRP Public Realm Scoring Guide (page 19) Type of Data Recommended Data Sources Other Potential Data Sources Quantitative (SF)Town Open Space Map Aerial survey (Google Maps) Quantitative (A, B, C, or Fail)Site Visit - Quantitative (A, B, C, or Fail)Site Visit - Quantitative (A, B, C, or Fail)Site Visit - Quantitative (A, B, C, or Fail)Site Visit - Quantitative (A, B, C, or Fail)Site Visit - Geography of Data 8 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 9 Physical Environment PRIVATE REALM Indicator Required Municipality Study Area Specific Site/ Location within Study Area Total No. of Storefronts Total No. of Storefronts Total Ground Floor Office Space Total Ground Floor Manufacturing Space Window Grade* Outdoor Display/Dining Grade* Signage Grade* Awning Grade* Façade Grade* Façade Grade* *Refer to RRP Public Realm Scoring Guide (page 21) Type of Data Recommended Data Sources Other Potential Data Sources Quantitative (Whole number) Downtown/Commercial District organization database Aerial survey (Google Maps) Quantitative (SF) Municipality land use maps (GIS), Municipality tax assessment, CoStar Aerial survey (Google Maps) Quantitative (SF) Municipality land use maps (GIS), Municipality tax assessment, CoStar Aerial survey (Google Maps) Quantitative (SF) Municipality land use maps (GIS), Municipality tax assessment, CoStar Aerial survey (Google Maps) Qualitative (A,B,C or Fail)Site Visit - Qualitative (A,B,C or Fail)Site Visit - Qualitative (A,B,C or Fail)Site Visit - Qualitative (A,B,C or Fail)Site Visit - Qualitative (A,B,C or Fail)Site Visit - Quantitative (A,B,C or Fail)Site Visit - Geography of Data 10 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 11 Market Information CUSTOMER BASE Indicator Required Municipality Study Area Specific Site/ Location within Study Area Total Resident Population (Current/2021 estimates) Median Household Income (Current/2021 estimates) Median Age (Current/2021 estimates) Average Household Size (Current/2021 estimates) Population by Educational Attainment (Current/2021 estimates) Less than High School; High School Graduate (or GED); Some College, No Degree; Associate Degree; Bachelor’s Degree; Masters/Professional School/Doctorate Degree Population by Age Distribution (Current/2021 estimates) Age 0–17; Age 18–20; Age 21–24; Age 25–34; Age 35–44; Age 45–54; Age 55–64; Age 65–74; Age 75–84; Age 85+ Population by Race/Ethnicity (Current/2021 estimates) White Alone; Black or African American Alone; American Indian and Alaska Native Alone; Asian Alone; Native Hawaiian and Other Pacific Islander Alone; Some Other Race Alone; Two or More Races; Hispanic or Latino; Not Hispanic or Latino Total Workforce/Employees (2018 or more recent) Total Secondary/Post Secondary Student Population (2019 or more recent) Total Annual Visitors (2019 or more recent) * Please note the limitations of small-area demographic forecasts. Plan Facilitators are advised to omit data at study area-level in study areas measuring less than approximately 1 sq mile. Type of Data Recommended Data Sources Other Potential Data Sources Quantitative (Whole number) Paid Proprietary Data Platforms including ESRI Business Analyst Online, PolicyMap, Social Explorer, Claritas Municipality-level: US Census Quantitative (Whole number) Paid Proprietary Data Platforms including ESRI Business Analyst Online, PolicyMap, Social Explorer, Claritas Municipality-level: US Census Quantitative (Decimal) Paid Proprietary Data Platforms including ESRI Business Analyst Online, PolicyMap, Social Explorer, Claritas Municipality-level: US Census Quantitative (Decimal) Paid Proprietary Data Platforms including ESRI Business Analyst Online, PolicyMap, Social Explorer, Claritas Municipality-level: US Census Quantitative (Whole number) Paid Proprietary Data Platforms including ESRI Business Analyst Online, PolicyMap, Social Explorer, Claritas Municipality-level: US Census Quantitative (Whole number) Paid Proprietary Data Platforms including ESRI Business Analyst Online, PolicyMap, Social Explorer, Claritas Municipality-level: US Census Quantitative (Whole number) Paid Proprietary Data Platforms including ESRI Business Analyst Online, PolicyMap, Social Explorer, Claritas Municipality-level: US Census Quantitative (Whole number)Census Bureau OnTheMap - Quantitative (Whole number)National Center for Education Statistics - Quantitative (Whole number) Annual report of cultural institutions; Tourism Bureau/Visitor Center data - Geography of Data 12 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 13 Indicator Required Municipality Study Area Specific Site/ Location within Study Area Total No. of Businesses (March 2020) – by NAICS categories* Total No. of Businesses (Current/2021) – by NAICS categories* Total No. of Business Closures (Since March 2020) – by NAICS categories* Total No. of Vacant Storefronts (Current/2021) Total Ground Floor Commercial Vacant Space (Current/2021) - including office, retail, and manufacturing Average Asking Rent for Ground Floor Retail Space (Current/2021) Average Asking Rent for Ground Floor Office Space (Current/2021) *Refer to required NAICS industries table (page 24) Business Environment TENANT MIX & VACANCY Type of Data Recommended Data Sources Other Potential Data Sources Quantitative (Whole number) Paid Proprietary Data Platforms including ESRI Business Analyst Online, PolicyMap, Social Explorer, Claritas Downtown/commercial district organization database Quantitative (Whole number)Site Visit Downtown/commercial district organization database Quantitative (Whole number)Local business surveys Local estimates (Interviews); Downtown/commercial district organization database Quantitative (Whole number)Site Visit CoStar Quantitative (SF)Site Visit CoStar Quantitative (PSF) (Decimal) Local estimates (Interviews)CoStar Quantitative (PSF) (Decimal) Local estimates (Interviews)CoStar Geography of Data 14 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 15 Indicator Required Municipality Study Area Specific Site/ Location within Study Area Is there a viable organization* acting as a steward for the study area? Annual Budget of District Management Organization * The successful implementation of interventions and projects requires a viable organization with the expertise, know-how, and authority to carry out and advocate for resources and investments around economic development. These organizations may come in a variety of forms, including but not limited to Community Development Corporations (CDCs), Business Improvement Districts (BIDs), Parking Management Districts (PMDs), volunteer based organization, Chambers of Commerce, Regional Tourism Organization (RTO), anchor institutions, and other nonprofit and community-based groups. Administrative Capacity Type of Data Recommended Data Sources Other Potential Data Sources Quantitative Site Visit and Stakeholder Interviews - Quantitative (Whole number)Site Visit and Stakeholder Interviews - Geography of Data RRP PHYSICAL ENVIRONMENT SCORING GUIDE Section 2: 17Plan Facilitator Data Collection Guide 16 | Plan Facilitator Data Collection Guide 18 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 19 Physical Environment PUBLIC REALM Roadbed and Crosswalk Street Trees and Benches Sidewalk Street Lighting Wayfinding/Signage Element Guiding Principles A B C FAIL Sidewalks Sidewalks should be wide enough to accommodate both the flow of customers and spillover retail/dining activity. In addition, sidewalks should be clean and well-maintained to ensure the safety and comfort of pedestrians. More than 75% of sidewalks in the study area are cleaned, well-maintained and accessible to multiple users across different ages and abilities. About 50% of sidewalks in the study area are cleaned and well-maintained. More than 25% of sidewalks in the study area pose challenges to the pedestrian experience (including narrow sidewalks and lack of cleanliness/ maintenance). There are no sidewalks in the study area. Street Trees and Benches Sidewalks should facilitate a variety of activities, including resting, people-watching and socializing. Street trees and benches are key amenities that support such activities and should be made available without disrupting the flow of pedestrians. Street trees and benches are readily available throughout the study area. They are well-designed, well- maintained, and offer shade and comfort to pedestrians. Although street trees and benches are available across the study area, these amenities have not been cleaned or well-maintained, and require improvements. Limited availability of street trees and benches creating uncomfortable pedestrian experience. There are no street trees and benches in the study area. Lighting Street lighting improves pedestrian visibility and personal safety, as well as aids in geographic orientation. More than 75% of the study area utilizes a range of lighting strategies to ensure safety of pedestrians and motorists, as well as highlight the identity and history of an area. About 50% of the study area is serviced by street lighting that supports pedestrian visibility and safety. Street lighting on the primary street in the study area does not support pedestrian visibility and safety. There is no street lighting in the study area. Wayfinding/ Signage A wayfinding system supports overall accessibility of a commercial district. It benefits pedestrians and bicyclists, and directs motorists to park and walk. Without clear visual cues, customers may find it difficult to park or may be less aware of local offerings. There is a comprehensive and cohesive wayfinding system that offers geographic orientation to pedestrians, cyclists, and motorists. Signage reflect the brand and identity of the area. Wayfinding in the study area is primarily geared towards directing motorists across the study area. There is limited signage to identify key assets and destinations to pedestrians. Limited to no signage available throughout the study area. There is no wayfinding/signage in the study area. Roadbed and Crosswalks Roads should be well- maintained to ensure safety of drivers and pedestrians. Crosswalks that are unsafe or inconvenient to customers may undermine accessibility between stores and overall shopper experience. Roads are designed to balance the needs of motorists, cyclists, and pedestrians and create a safe environment for all users. Roads are designed primarily to move motor vehicles across the study area efficiently, with limited crosswalks for pedestrians. Roads are hazardous to all users. The study area is not connected by any major roads. 20 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 21 Façade Awning Window Signage Outdoor Display Lighting Physical Environment PRIVATE REALM Element Guiding Principles A B C FAIL Window Storefronts that maintain a minimum of 70% transparency ensure clear lines of sight between the business and the sidewalk to enhance attractiveness of storefront, as well as improve safety for the business, customers, and pedestrians. More than 75% of storefronts maintain windows with at least 70% transparency. About 50% of storefront windows maintain windows with at least 70% transparency. More than 25% of storefronts have windows with limited transparency. All storefronts are boarded up and/or have limited transparency. Outdoor Display/ Dining Attractive window displays and spillover retail/restaurant activity on sidewalks or adjacent parking spaces can help contribute to overall district vibrancy. More than 75% of storefronts feature an attractive window display and/or spillover merchandise and dining areas that alignn with the brand and identity of the district. About 50% of storefronts maintain an attractive window display with limited spillover merchandise and/or dining areas. More than 25% of storefronts have spillover merchandise display and outdoor dining that pose challenges to the pedestrian experience. There is no spillover retail/restaurant activity in the district. Signage Signage can help customers identify the location of storefronts and businesses from a distance. Signage should also reflect the visual brand and identity of tenants to help attract new customers. More than 75% of storefront signs reflect the unique brand identity of tenants and can be easily seen from more than 10 ft distance. About 50% of storefronts have clear signage that reflect basic businness information and can easily be seen from adjacent sidewalks. More than 25% of storefronts have signage that does not communicate names of business or types of products/services being offered. Storefronts in the study area do not have signage. Awning Awnings can provide shade during warmer months, enabling comfortable outdoor dining arrangements for customers. However, they must be well-maintained and designed in coordination with other elements of the storefront. More than 75% of properties in the study area have retractable awninngs that have been well-maintained and cleaned. About 50% of properties in the study area have functioning awninngs that have been well- maintained and cleaned. More than 25% of properties in the study area do not have awnings and/or have awnings that are unusable or have not been cleaned and maintained. Storefronts in the study area are not equipped with awnings. Façade Storefronts that use high- quality and durable building materials, as well as paint and color to differentiate from other businesses, can dramatically improve the appearance of the commercial district to potential customers. More than 75% of properties have well-maintained façades. Limited structural enhancements are required. Although most properties in the study area have clean and well-maintained façades, there is at least one significant property requiring structural façade improvements. More than 25% of properties require significant building façades improvements, including power washing, painting, and structural enhancements. All properties in the study area require significant façade improvements. Lighting Storefront interior lighting after business hours help enliven the corridor and boost security on the street. More than 75% of storefronts have lighting that help illuminate sidewalks. About 50% of storefronts have some interior lighting that help illuminate sidewalks. More than 25% of storefronts do not have lighting. All storefronts in the study area are shuttered and dark at night. TABLE OF REQUIRED NAICS INDUSTRIES Section 3: 23Plan Facilitator Data Collection Guide 22 | Plan Facilitator Data Collection Guide 24 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 25 Code Industry Required 11 Agriculture, Forestry, Fishing and Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 3113 Sugar and Confectionery Product Manufacturing 3114 Fruit and Vegetable Preserving and Specialty Food Manufacturing 3115 Dairy Product Manufacturing 3118 Bakeries and Tortilla Manufacturing 3119 Other Food Manufacturing 3121 Beverage Manufacturing 42 Wholesale Trade 44-45 Retail Trade 4421 Home Furniture and Furnishings 4431 Electronics and Appliances 4441 Building Materials, Garden Equipment and Supply 4442 Lawn and Garden Equipment and Supplies 4451 Grocery Stores 4452 Specialty Food 4453 Beer, Wine and Liquor 4461 Health and Personal Care 4481 Clothing and Accessories 4511 Sporting Goods, Hobby, Books and Music Code Industry Required 4522 Department Store 4523 General Merchandise 4531 Florists 4532 Office supplies, Stationery and Gift Stores 4533 Used Merchandise Stores 4539 Other Miscellaneous Stores 48-49 Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate Rental and Leasing 54 Professional, Scientific and Technical Services 55 Management of Companies and Enterprises 56 Administrative and Support and Waste Management and Remediation Services 61 Educational Services 62 Health Care and Social Assistance 71 Arts, Entertainment and Recreation 72 Accommodation and Food Services 7211 Accommodation 7224 Drinking Places (Alcoholic Beverages) 7225 Restaurants and Other Eating Places 81 Other Services (except Public Administration) 92 Public Administration Required NAICS by Industry PHOTO INVENTORY/ VISUAL CHECKLIST Section 4: 27Plan Facilitator Data Collection Guide 26 | Plan Facilitator Data Collection Guide 28 | Plan Facilitator Data Collection Guide Plan Facilitator Data Collection Guide | 29 Category Types of Photos Public Realm • Public spaces (seating areas, stages/performance areas, events) • Sidewalks (surfaces, trash cans, benches, lighting, street trees/landscaping) Access • Roadway (surfaces, crossings, curbs, street light poles) • Transit stops (structures/shelters, entrances, signage, lighting) • Parking Areas (signage, payment syestems, lighting) Visibility • Signage (road signage, storefront signage, etc.) • Lighting (streets, sidewalks, storefronts) Private Realm • Storefront vacancies/ Vacant Lots • Storefront façades - windows, awning, signage, lighting • Outdoor dining and merchandise display • Nodes of business activity/popular businesses and services Brand/ Marketing • District brand collateral (light pole banners, brochures, window decals) • Store logos/iconography Taking photos of your community As Plan Facilitators, we recommend keeping a comprehensive inventory of high-quality images taken at site visits and stakeholder engagements. Plan Facilitators will be required to submit three images of the study area that may be used in program collateral and/or press material. These images should be used to strengthen findings from Phase 1: Diagnostic and/or in developing project recommendations in subsequent phases of the project. The following table offers a guide for the types of photos you may want to take in your communities: 30 | Plan Facilitator Data Collection Guide Created by for the Rapid Recovery Plan Program (2021)