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2019 ValleyBike Annual Report_vers2_May2020 2019 In its second year ValleyBike, the Pioneer Valley’s regional Bikeshare, continues to be a great success. Year 2 saw expansion into Easthampton as well as the possibility to apply for additional funds to support possible expansion to Chicopee, West Springfield and Hadley. The six cities and towns along with the Pioneer Valley Planning Commission, continue to work collaboratively with the selected vendor, Bewegen, to manage the country’s biggest all electric pedal-assist Bikeshare system. Report on Year 2 The Pioneer Valley’s regional BikeShare initiative Led by the City of Northampton and coordinated regionally by the Pioneer Valley Planning Commission with active participation and leadership of UMass Amherst, the cities of Holyoke, Easthampton, and Springfield and the Towns of Amherst and South Hadley. Funded in part by the Massachusetts Department of Transportation and the US DOT Congestion Mitigation Air Quality (CMAQ) grant and supplemented by funding support from the participating municipalities and various Pioneer Valley institutions, organizations and businesses including: Basketball Hall of Fame, Baystate Medical Center, Community Foundation of Western MA, Florence Bank, Cooley Dickinson Healthcare, EInk, Florence Bank, Holyoke Community College, Holyoke Medical Center, LiveWell Springfield, Mercy Medical Center, NETA, People’s Bank, Smith College, and STCC/Armory. Implemented by Bewegen & Corps Logistics Page | 1 TABLE OF CONTENTS Table of Contents .......................................................................................................................................................... 2 Introduction ................................................................................................................................................................... 3 History of Bikeshare in the Pioneer Valley .................................................................................................................... 5 Methods ........................................................................................................................................................................ 6 Membership Types ........................................................................................................................................................ 7 Usage ............................................................................................................................................................................. 8 Usage Over Time .................................................................................................................................................... 8 Peak Ride Times ..................................................................................................................................................... 8 Duration of Trips .................................................................................................................................................. 10 Trip Locations ...................................................................................................................................................... 11 Pollution ...................................................................................................................................................................... 14 Conclusions .................................................................................................................................................................. 16 Measures of Success .................................................................................................................................................... 17 Recommendations and Next Steps (Expansion Considerations) ................................................................................. 18 Appendices .................................................................................................................................................................. 19 Page | 2 INTRODUCTION Bikeshare in the Pioneer Valley, known as ValleyBike, is the culmination and realization of state, regional and municipal goals articulated in the region’s 2014 sustainability plan, Our Next Future, as well as in municipal and state plans and goals. Bikeshare is an integral component of the region’s path to a regenerative and sustainable future and strives to promote healthy habits and reduce air polluting greenhouse gas emitting vehicle trips. If managed effectively and expanded appropriately, ValleyBike could also mitigate the need for expensive road repairs and expansion, and has the potential to dramatically improve the effectiveness of our region’s chronically under-funded transit system. ValleyBike represents one of the lowest cost per passenger mile traveled of any active transportation system in the Valley. ValleyBike has had great success in its first two years of operation in the region. While there were some major problems over the summer months, with very few bikes being placed at the Springfield and Holyoke stations in June and July, riders nevertheless rode 198,123.78 miles, up from 83,735 miles in Year One. Year Two saw 77,283 trips compared to 49,653 bicycle trips in Year One. Page | 3 ValleyBike opened for the 2019 season on April 1st and remained open until November 30th hosting a total of 77,283 rides, an average of 316 per day. An average of 306 bikes were available at any given time throughout the season at 54 permanent stations spread amongst six cities and towns (Amherst, Holyoke, Northampton, Easthampton, South Hadley, and Springfield). During the summer of 2019 Bewegen restricted distribution of bikes to Holyoke and Springfield in reaction to bike damage, leaving many stations with no bikes during peak riding time. Month Total Rides Avg Distance Avg Bikes Available Avg Rides/Bike April 5,397 2.60 169 20.1 May 7,632 3.27 211 26.7 June 14,738 2.46 240 49.5 July 12,309 2.80 261 40.6 August 11,974 2.88 293 35.4 September 12,291 2.27 388 32.5 October 8,895 2.07 429 24.3 November 4,047 1.79 456 11.4 Total 77,283 2.56 306 157.4 Page | 4 HISTORY OF BIKESHARE IN THE PIONEER VALLEY 2008: PVPC produces a Report on the state of BikeShare, 1968-2008 documenting types of programs around the world, including the Yellow Bike program that existed at Hampshire College as well as the Bixi (precursor to Bewegen) Bikeshare program in Montreal and encourages Pioneer Valley municipalities to look into bikeshare. 2010: UMass Amherst launches no-cost Bikesharing program on campus funded by Student Government fees. Early 2012: Northampton Planning and Sustainability begins researching bicycle share for Northampton. Late 2012: Northampton Mayor Narkewicz approves a single Dero bike-share station in downtown Northampton and city raises part of the funds. Early 2013: Northampton determined that having a system that was not scaleable only made sense if it wasn't possible to have a larger system, either city-wide or region wide. Spring 2013: Northampton Planning and Amherst Sustainability discussed what a regional system would look like. 2013-2015: PVPC secures a Massachusetts Clean Energy Center grant to work with the communities of Amherst, Hadley, Easthampton and Holyoke to advance Clean Energy Strategies, selecting advancement of a regional Bikeshare initiative as a priority for funding. Late 2013: PVPC solicits partners for a state District Local Technical Assistance (DLTA) funded effort to advance regional bike share. 2014-2016: PVPC works with a group of member municipalities: Amherst, Holyoke, Northampton, and Springfield, to research and advance regional bikesharing. 2016: Northampton, with PVPC and regional support, applies for and obtains CMAQ funds for regional bike share for four communities, and an amendment to increase funding to five communities, adding South Hadley. 2017: Northampton, with PVPC and regional support and consensus, releases a bike share RFP and, awards contract to Bewegen Technology for a 500-bike, 50-station, five municipality system. June 2018: ValleyBike Share opens. November 2018: ValleyBike Share closes for the 2018 season. December 2018: Easthampton obtains a Massachusetts Housing Choice grant for ValleyBike and joins the regional consortium, growing it to six municipalities. 2019: Second successful Congestion Mitigation Air Quality (CMAQ) grant application to expand ValleyBike possibly into Chicopee, Hadley and West Springfield Page | 5 METHODS Each ride taken on a ValleyBike was tracked through the Backoffice system, allowing us to understand how riders used the bike throughout the season. However, some user error may have contributed to slightly skewed data. For this reason, some rides were removed from the data used for this report. For example, all rentals lasting longer than 24 hours were removed, as were rides that were less than .15 miles (this is the approximate distance between the two closest stations). All rides logged by Corps members and Technicians were also removed. Page | 6 MEMBERSHIP TYPES ValleyBike offered six different types of memberships for sale during the 2019 season of operation. Most of the rides taken during 2019 were purchased by occasional riders- those using Day Passes or Pay per Ride Passes (58%). The two forms of long-term passes, Annual and Founding Members, made up about 16% of all rides. Monthly passes made up about 26% of all rides. The pass with the least popularity was the Single Trip Pass, which can only be purchased at the kiosk and made up less than 1% of purchases. Purchases Number of Rides Percent Cost of Pass Avg Miles per Ride Annual Pass 5251 6.8% $80/yr, first 45 mins of each ride included 1.8 Day Pass 10,726 13.9% $6/day, unlimited 45 min trips within 24 hrs 3.1 Founding Member 6,695 8.7% $90/yr, first 60 mins of each ride included 2.4 Monthly Pass 20,346 26.3% $20/mo, first 45 mins of each ride included 1.9 Pay Per Ride Pass 34,243 44.3% $2 registration at Kiosk (free on mobile app), $2/ride 2.9 Single-Trip Pass 22 < 0.1% $2 3.6 77,283 100% 2.6 *Can only be purchased at kiosks which had some issues with functionality. Most ValleyBike riders purchased their passes and memberships through the mobile app as opposed to at a kiosk. This may be due to issues with the kiosk technology, the delay in kiosk installation and function and the ease of using the online system on one’s phone or computer. Kiosk 18% Mobile App 82% Pass Purchase Locations Page | 7 USAGE USAGE OVER TIME The ValleyBike system attracted the most riders during the summer months, with ridership peaking between June 10th and 23rd with 6,695 trips over this period. Another smaller peak in ridership can be observed in the last weeks of August and beginning of September. Average ride distances peaked sharply in the latter half of May, remained relatively consistent throughout summer months, and then gradually fell off as temperatures dropped and the fall school semester began in September. PEAK RIDE TIMES While ridership was fairly consistent over an average week during the 2019 season, the ValleyBike program was most popular over the weekends, and especially on Saturdays. This suggests that the bicycles may have been used more for recreation than for commuting. While the number of rides steadily increased into the morning hours, most rides took place after noon, suggesting that bike commuters may be outnumbered by those using the bikes for recreational purposes or to run errands. Typical morning commute times (6-9am) did not see a large spike in usage to suggest overwhelming commuter use. Late night rides were also more frequent on weekend evenings. 0 1000 2000 3000 4000 5000 6000 7000 8000 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4/1 - 4/144/15 - 4/284/29 - 5/125/13 - 5/265/27 - 6/96/10 - 6/236/24 - 7/77/8 - 7/217/22 - 8/48/5 - 8/188/19 - 9/19/2 - 9/159/16 - 9/299/30 - 10/1310/14 - 10/2710/28 - 11/1011/11 - 11/2411/25 - 11/30Total Rides Average Ride Length in Miles Total Trips Avg Distance Page | 8 10,703 9,870 10,735 9,733 11,123 13,668 11,451 0 2000 4000 6000 8000 10000 12000 14000 16000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Total Rides Per Day of Week 0 500 1000 1500 2000 2500 3000 3500 4000 12-3AM 3-6AM 6-9AM 9-12PM 12-3PM 3-6PM 6-9PM 9-12AM Ride Times by Day of Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday Page | 9 DURATION OF TRIPS A large portion (47.1%) of all trips were short, lasting less than 15 minutes. About 87% of all rides lasted less than 45 minutes. However, some users did rent bikes for longer periods of time to go for lengthy rides as evidenced by the 4.1% of trips lasting over 1.5 hours. Some of these lengthier trips may have resulted from a lack of knowledge about when one needed to return a bike. The average length of a trip was 29.2 minutes and the average distance of a ride was 2.56 miles. 0 1000 2000 3000 4000 5000 6000 7000 Time of Rides 0 5000 10000 15000 20000 25000 30000 35000 40000 0-15 mins 15-30 mins 30-45 mins 45-60 mins 60-75 mins 75-90 mins 90+ mins Ride Duration Page | 10 TRIP LOCATIONS Over 2/3 of all trips taken using ValleyBike were one-way trips: rides that began and ended at different stations. This suggests that people used the bikes for utilitarian purposes and appreciated being able to drop their bikes at new stations, rather than holding onto them for the entirety of their ride and dropping them back off at the point of origin. Type of Ride Total Rides Percent of Rides One Way 54,583 70.6% Round Trip 22,700 29.4% There were a total of 54 permanent ValleyBike stations during the second year of bike share in the Pioneer Valley, excluding temporary “virtual” stations set up for events like the Three County Fair and the Northampton Pride Parade. Amherst, Northampton, and Holyoke were the most popular cities for ValleyBike. Even with a similar number of stations, Easthampton was able to eclipse ridership in South Hadley, likely because of the proximity to the Manhan Rail Trail, which provides a direct route between Easthampton and Northampton and onwards toward Amherst. The much higher rides per station in Amherst can be explained by the presence of several, highly utilized stations on the UMass campus. As stated previously, there were also issues with lack of bikes at Springfield and Holyoke stations in June and July which may also explain lower ridership from these two cities. 0 500 1000 1500 2000 2500 3000 Avg Rides per Station Page | 11 Town Total Rides Percent of Rides Avg Distance (Miles) Avg Duration (Minutes) Number of Stations Avg Rides per Station Amherst 24,528 32.8% 2.23 22 10 2,453 Easthampton 2,945 3.9% 3.87 34 4 736 Holyoke 11,501 15.4% 2.34 32 10 1,150 Northampton 23,337 31.2% 2.87 29 17 1,373 South Hadley 830 1.1% 3.20 38 3 277 Springfield 11,644 15.6% 2.83 42 13 896 The longest average rides in terms of distance travelled started in Easthampton, while the longest in terms of duration started in Springfield. Easthampton’s high average distance is likely due to the many trips to Northampton along the Manhan Rail Trail. Amherst had both the shortest average distance and duration, which is likely due to the number of students using the bikes to get around campus at UMass Amherst. South Hadley rides tended to be longer in distance and shorter in time, likely due to the stations in this area being further away from one another. The top ten stations for ride starts are located in Amherst (5), Northampton (4), and Holyoke (1). Station Town Rides Started UMass Southwest Amherst 4,709 UMass Knowlton Amherst 3,401 Northampton Train Station Northampton 3,330 UMass Haigis Mall Amherst 3,221 Amherst Town Hall Amherst 3,101 State St/Mass Central Rail Trail Northampton 2,905 Pulaski Park/Downtown Northampton 2,523 Mackenzie Field Holyoke 2,514 University Drive Amherst 2,263 Florence Center Northampton 2,194 A specific route is determined by its start and end station. Of the twenty most popular routes, only three were one way trips with a different start and end location, the rest were round trip routes that started and ended at the same station. Those three one way routes were all located within the UMass Amherst Campus. Page | 12 Route Rides Mason Square Library - Mason Square Library 1,292 UMass Southwest - UMass Southwest 1,256 Northampton Train Station - Northampton Train Station 1,036 Mackenzie Field - Mackenzie Field 991 UMass Southwest - UMass Knowlton 929 Holyoke Medical Center Station - Holyoke Medical Center Station 885 South End/Main Street - South End/Main Street 870 Kenefick Park - Kenefick Park 868 UMass Knowlton - UMass Southwest 840 Live Well Springfield Station - Live Well Springfield Station 775 UMass Haigis Mall - UMass Haigis Mall 748 Amherst Town Hall - Amherst Town Hall 731 UMass Knowlton - UMass Knowlton 628 Rail Trail @ Union Street - Rail Trail @ Union Street 577 State St/Mass Central Rail Trail - State St/Mass Central Rail Trail 577 Florence Center - Florence Center 537 Downtown - Downtown 509 South Holyoke - South Holyoke 507 UMass Southwest - UMass Haigis Mall 502 Main Street/Bridge Street - Main Street/Bridge Street 496 Of the top ten one-way routes taken, all either started or ended at UMass. This suggests that most of the one-way rides taken are those taken by students to get around campus and to get into town. Students may be most savvy in locating stations close to their final destinations, or in simply using the bikes to commute to class and run errands. The high residential density on the UMass campus and lack of access to automobile transportation by students likely drive this population’s high utilization of the ValleyBike system. The top two most frequent one-way trips are between UMass Southwest Station/UMass Knowlton Station and UMass Southwest/UMass Haigis Mall. Route Rides UMass Southwest - UMass Knowlton 929 UMass Southwest - UMass Haigis Mall 502 UMass ILC - UMass Southwest 496 UMass Haigis Mall - UMass Southwest 493 UMass Southwest - UMass ILC 478 UMass Haigis Mall - UMass Knowlton 471 UMass Knowlton - UMass Haigis Mall 423 University Drive - UMass Southwest 413 UMass Knowlton - North Pleasant Street 411 Amherst Town Hall - UMass Knowlton 367 Page | 13 POLLUTION One intention of the ValleyBike program is to cut down on the pollution created by cars as they drive around the Valley. According to the user survey, 26.72% of users ride ValleyBike to commute to work or school, or to help reduce pollution and traffic congestion. 78% of respondents reported owning a vehicle which would result in about 3,916 vehicles. Based on calculations using the CMAQ Quality Analysis Worksheet, the ValleyBike program was responsible for the following emissions reductions in kilograms: Summer VOC Summer NOx Summer CO Summer CO2 9.0 6.6 110.4 8,763.7 These reductions account for approximately $449.30 per kilogram of all emissions if the total project cost was $1,000,000. A copy of the Congestion Mitigation Air Quality (CMAQ) analysis for Year Two of ValleyBike follows. Page | 14 CMAQ Air Quality Analysis Worksheet for Bike Sharing Project FILL IN SHADED BOXES ONLY TIP YEAR: MPO:Municipality: Project: Step 1: Details of Project: User Input (blank for default)Default A.Number of Bikes in Project:306 Bikes B.Average Bike Trip Length:2.6 Miles 2.6 1.1 C.Average Number of Trips per Bike per Day :0.7 Trips 0.7 3.7 D.Bike Sharing Operating Days per Year:243 Days 243.0 251 Step 2: Mode Substitution by Bike Sharing Project: E.Percentage of Bikes Used Shifted from Walking:25%Percent 25% F.Percentage of Bikes Used Shifted from Public Transit:41%Percent 41% G.Percentage of Bikes Used Shifted from Taxis:5%Percent 5% H.Percentage of Bikes Used Shifted from Cars:12%Percent 12% I.Percentage of Bikes Used Shifted from Private Bikes:8%Percent 8% J.Percentage of Bikes Used Shifted from Motorcycles:4%Percent 4% K.Percentage of Bikes Used Shifted from Other/New Trips:5%Percent 5% L.Total Percentage of Bikes Used Shifted from Other Modes (Must be 100%):100%Percent M.Public Transit Vehicle Occupancy:40 Persons 40 N.Taxi Vehicle Occupancy :1.18 Persons 1.18 O.Car Vehicle Occupancy:1.18 Persons 1.18 P.Motorcycle Vehicle Occupancy:1.16 Persons 1.16 Step 3: Emission Factors for Average Commuter Travel Speed: Note: Use 25 MPH as a default if average speed is not known.Speed Used:25 MPH Summer VOC Factor Summer NOx Factor Summer CO Factor Summer CO2 Factor grams/mile grams/mile grams/mile grams/mile 2016 Bus 0.014 0.023 0.150 22.645 2016 Auto 0.169 0.252 2.879 398.914 2016 Motorcycle 1.362 0.466 13.331 342.739 Step 4: Calculate emissions reductions in kilograms per year (Seasonally Adjusted): Summer VOC Summer NOx Summer CO Summer CO2 9.0 6.6 110.4 8,763.7 Step 5: Calculate cost effectiveness (first year cost per kg of emissions reduced) Project Emission Reduction First year cost Emission Cost in kg per year per kilogram Summer VOC $1,000,000 /9.0 =$111,036 Summer NOx $1,000,000 /6.6 =$150,909 Summer CO $1,000,000 /110.4 =$9,055 Summer CO2 $1,000,000 /8,763.7 =$114 Note: A bike sharing project would attract new riders from different modes. Actual surveys can determine the extent of the transition from different modes to such program. If site specific data is unavailable, use the defaults provided below. Page | 15 CONCLUSIONS ValleyBike was successful in providing electric-assist bike sharing to the Pioneer Valley during its first full seven month season. ValleyBike is gearing up for the 2020 season and has addressed the issues that led to a reduced number of bikes at the Springfield and Holyoke stations in June and July. To improve the effectiveness of the ValleyBike program, more members must be signed up and members must use the program more frequently. When asked what would encourage them to ride ValleyBike more often, 28.7% of survey respondents said more bikes and/or docks. As noted, the program was funded to expand into Chicopee, Hadley (possibly) and West Springfield in 2020. This should increase the number of members and expand ridership as these municipalities close gaps in connections between all the participating Pioneer Valley municipalities. The program would benefit by coordinating more closely with public transit systems. If bike docks are located in close proximity to transit stations, riders may be more likely to use both forms of transportation to get to their final destination. Other bike share programs (notably New York City’s) have had success in encouraging use through proximity to public transportation options. The PVPC, the participating municipalities, and Bewegen will continue to explore collaborations with the Pioneer Valley Transit Authority (PVTA) and the CT Rail commuter trains and Amtrak. The Community Foundation of Western Massachusetts (CFWM) worked with the Pioneer Valley Regional Ventures Center, the not for profit arm of the PVPC, to allocate $12,000/year for three years to provide subsidized memberships for economically disadvantaged residents of the region. There are still many of these passes available and Bewegen, PVPC and the participating municipalities are committed to working with residents and groups that serve economically disadvantaged residents to promote the availability of these $10 memberships. Page | 16 MEASURES OF SUCCESS During the 2020 season, we plan to track a variety of indicators to measure the success of ValleyBike. These indicators include: - Number of riders as well as their demographic characteristics - The number or rides taken per bike per day - General customer satisfaction - Percent of rides taken in conjunction with public transportation - Percent of rides that have replaced trips taken in an automobile - Percent of one-way rides - Number of long-term passes purchased (yearly and monthly memberships) Page | 17 RECOMMENDATIONS AND NEXT STEPS (EXPANSION CONSIDERATIONS) ValleyBike has worked with other municipalities in the region to facilitate ValleyBike expansion. The city if Northampton led a second successful CMAQ application for funds to expand ValleyBike into Chicopee, Hadley (possibly) and West Springfield. Funds were also secured for expansion of the number of stations in participating municipalities. The city if Agawam has also expressed interest in being include in ValleyBike. Page | 18 APPENDICES Below, you will find charts and graphs outlining the program in greater detail. Ride Starts by Charging Station Town Start Rides Avg Distance Avg Duration Amherst UMass Southwest 4,709 1.9 21.8 Amherst UMass Knowlton 3,401 1.8 17.7 Amherst UMass Haigis Mall 3,221 1.7 19.2 Amherst Amherst Town Hall 3,101 3.7 31.7 Amherst University Drive 2,263 3.5 30.0 Amherst Kendrick Park 2,099 2.4 26.1 Amherst UMass ILC 2,033 1.7 18.1 Amherst North Pleasant Street 1,660 1.8 17.3 Amherst UMass Central Residential Area 1,352 1.2 11.7 Amherst East Hadley Road 689 3.2 31.0 Easthampton Rail Trail @ Union Street 1,295 4.4 37.8 Easthampton Rail Trail @ Millside Park 1,078 3.4 28.3 Easthampton City Hall 423 4.0 39.3 Easthampton Old Town Hall 149 2.9 33.6 Holyoke Mackenzie Field 2,514 2.5 32.0 Holyoke Holyoke Medical Center Station 1,835 1.9 31.7 Holyoke Downtown 1,566 2.0 29.6 Holyoke South Holyoke 1,373 2.5 34.1 Holyoke The Pedlar Station/Crosier Field 1,302 2.8 31.6 Holyoke Depot Square 1,201 2.1 36.6 Holyoke Pleasant Station 827 2.5 29.5 Holyoke Springdale Park 489 2.3 29.7 Holyoke Crosier Field 276 3.0 35.5 Holyoke Holyoke Community College 118 2.7 42.4 Northampton Northampton Train Station 3,330 4.1 38.7 Northampton State St/Mass Central Rail Trail 2,905 2.5 24.3 Northampton Pulaski Park/Downtown 2,523 2.5 25.6 Northampton Florence Center 2,194 3.2 30.9 Northampton Main Street/Court House 2,093 2.7 32.0 Northampton Main Street/Bridge Street 1,781 4.0 42.7 Northampton Jackson Street 1,741 2.3 23.8 Northampton Northampton High School 1,462 1.9 20.5 Northampton John M Greene Hall/Smith College 1,206 2.4 30.0 Northampton Village Hill/State Hospital 1,091 2.1 18.3 Northampton YMCA/Childs Park 889 2.4 21.5 Page | 19 Northampton Florence Bank Station 853 3.5 30.1 Northampton Forbes Library 710 2.4 25.8 Northampton Cooley Dickinson Health Care 542 2.1 21.9 Northampton Look Park Virtual Station 6 1.0 11.0 Northampton Pride Parade Virtual Station 6 1.5 14.7 Northampton Virtual Three County Fairgrounds 5 2.3 30.6 South Hadley Eink Station 469 2.8 37.3 South Hadley Mount Holyoke College Station 343 3.8 40.2 South Hadley Woodlawn Plaza 18 2.3 17.9 Springfield Mason Square Library 1,804 2.8 52.8 Springfield Live Well Springfield Station 1,646 2.5 30.6 Springfield South End/Main Street 1,479 2.6 41.4 Springfield Kenefick Park 1,388 3.3 39.7 Springfield Mercy Medical Center Station 1,023 2.4 42.1 Springfield Court Square 959 2.8 36.2 Springfield MGM Springfield 886 2.8 58.4 Springfield STCC - Springfield Armory 619 2.8 31.2 Springfield CFWM @ Stearns Square Station 616 2.9 33.9 Springfield Basketball Hall of Fame 615 3.8 47.5 Springfield Baystate Health/Chestnut Street 419 2.7 36.6 Springfield Baystate Health/Main Street 188 3.8 49.1 Springfield Pynchon Park/Museums 2 0.7 4.6 Undetermined 2,437 0.8 15.7 Warehouse 61 1.5 62.6 Total 77,283 2.6 29.2 Page | 20 Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday Total 12-3AM 379 391 358 339 498 875 868 3,708 3-6AM 107 106 104 91 86 134 152 780 6-9AM 729 690 767 646 658 278 261 4,029 9-12PM 1,378 1,289 1,513 1,211 1,337 1,420 1,170 9,318 12-3PM 2,466 1,879 2,254 1,994 2,252 2,999 2,412 16,256 3-6PM 2,487 2,344 2,467 2,254 2,404 3,579 2,682 18,217 6-9PM 2,076 2,074 2,075 1,918 2,177 2,687 2,486 15,493 9-12AM 1,045 1,079 1,163 1,257 1,686 1,657 1,382 9,269 Duration of Ride Total Rides Percent of Rides Less Than 15 mins 36,372 47.1% 15-30 mins 19,289 25.0% 30-45 mins 11,519 14.9% 45-60 mins 4,111 5.3% 60-75 mins 1,776 2.3% 75-90 mins 1,077 1.4% 90+ mins 3,139 4.1% Day Rides Percent of Rides Monday 10,703 13.8% Tuesday 9,870 12.8% Wednesday 10,735 13.9% Thursday 9,733 12.6% Friday 11,123 14.4% Saturday 13,668 17.7% Sunday 11,451 14.8% Page | 21 Town Total Rides Percent of Rides Avg Duration Amherst 24,528 37.3% 22.3 Easthampton 2,945 4.5% 34.3 Holyoke 11,501 17.5% 32.2 Northampton 23,337 35.4% 29.0 South Hadley 830 1.3% 38.1 Springfield 11,644 17.7% 41.7 0% 10% 20% 30% 40% Percent of Rides by Municipality 0 10 20 30 40 50 Average Ride Duratation by Municipality Page | 22 Time Rides Percent of Rides 12-1AM 1,773 2.3% 1-2AM 1,206 1.6% 2-3AM 729 0.9% 3-4AM 334 0.4% 4-5AM 150 0.2% 5-6AM 296 0.4% 6-7AM 808 1.0% 7-8AM 1,055 1.4% 8-9AM 2,166 2.8% 9-10AM 2,529 3.3% 10-11AM 2,962 3.8% 11-12PM 3,827 5.0% 12-1PM 4,881 6.3% 1-2PM 5,421 7.0% 2-3PM 5,954 7.7% 3-4PM 5,923 7.7% 4-5PM 6,143 8.0% 5-6PM 6,151 8.0% 6-7PM 5,776 7.5% 7-8PM 5,101 6.6% 8-9PM 4,616 6.0% 9-10PM 3,928 5.1% 10-11PM 3,002 3.9% 11-12AM 2,339 3.0% Page | 23