RRP Northampton Community Meeting 1 Presentation 4.27.21Rapid Recovery Program
Community Meeting #1
Prepared for the City of Northampton by
Civic Space Collaborative
April 27 , 2021
•Introduction
•Who is Civic Space Collaborative?
•What is the Local Rapid Recovery Program?
•Baseline Data Overview
•Customer Base
•Physical Environment
•Business Environment
•Administrative Capacity
•Group Activity and Discussion
•Next Steps
•Discussion and Q&A
Michelle Moon
Principal + Co-Founder
Claudia Paraschiv
Director of Design
Claudia LaFontaine
Associate Planner
Karl Alexander
Project Manager
At Civic Space Collaborative we engage people, of all ages and backgrounds, in the transformation of their public spaces.
Through participatory planning and design with diverse partners, we create projects that offer a sense of belonging for
everyone, integrate environmental resiliency into the everyday, and showcase genuine community identity.
Who is Civic Space Collaborative?
LRRP Overview
What is the Local Rapid Recovery Program (LRRP)?
The Rapid Recovery Plan
Program is designed to
support our business
community through
actionable, project-based
recovery recommendations
unique to the individual
economic challenges and
COVID-19 related impacts in
our downtown.
“Downtown Northampton”
Study Area
Phase 1 : Key Pieces
Business
Survey
Field Work:
Physical
Environment
Stakeholder
Interviews
Community
Meeting
Existing Plans &
Resources
Phase 2 : Key Pieces
Stakeholder
Interviews
Focus Groups:
Project
Development
List + Project
Development
Community
Meeting #2
Support from
Subject Matter
Experts
Phase 3 : Final Plan +
Project Recommendations
Public
Realm
Private
Realm
Revenue +
Sales
Administrative
Capacity
Tenant
Mix
Cultural/Art
Organizations
Phase 1 :
Customer Base
Phase 1: Customer Base
•Declining Trend in mobility and business activity as result of COVID-19
Daily Vehicle
Traffic
Daily Foot
Traffic
+/-Num. of
Businesses
Num. of Business
Closures
Vacant
Storefronts
Mobility
Mobility
Business Business
Business
-15%
-41%
-5
20
14
Phase 1: Customer Base
•Mayor’s Work Group on Panhandling Study Report
•Northampton Community Resilience Hub
•Picture Main Street
PHYSICAL
ENVIRONMENT Phase 1 :
Physical
Environment
Game:
Public or Private Realm
Game:
Public or Private Realm
Instructions: Select Reaction
👍👍= Public Realm
❤= Private Realm
👍👍❤
Public Realm or Private Realm?
Instructions: Select Reaction
👍👍= Public Realm
❤= Private Realm
Public Realm or Private Realm?
Public Realm
Public Realm
Private Realm
Public Realm or Private Realm?
Private Realm
Public RealmPublic Realm or Private Realm?
Mixed
Phase 1 : Site Visit + Field Work
B
Strong Examples & Areas that Need
Improvement
Phase 1 : Field Work Overall Scores
Segment Scoring Example:
Phase 1 :
Business
Environment
Phase 1 : Business Environment
Phase 1 : Business Environment
•Robust survey participation
•Steep economic and operational impacts as a result of the Pandemic
Number of
Respondents82
Impacted
by COVID-1996%
Generated
less
revenue in
2020 year
over year
82%
Had less
on-site
customers
78 %
Presently
operating
reduced
hours/
capacity
79%
Phase 1:
Administrative
Capacity
Phase 1 : Administrative Capacity
•Partners/Organizations: DNA events/programming, Northampton Live, 413 Takeout
•Funding: Capital & Resources
•Regulatory/Zoning: Land Use, ABC & Parking
Small GroupActivity + Discussion
Questions
1. As a result of the pandemic, what
have been the biggest challenges or
barriers to engaging in economic
activity in the Downtown?
2. What silver linings have you seen
emerge, if any?
Michelle w/ helpInstructions:
Select “Raise Hand ✋” to be
called upon and un-muted.
Phoning in? Dial *9 to raise hand
Phase 1
Diagnostic
April through Mid-May
Next Steps
•Complete diagnostic assessment (Phase 1 : Now through Mid-May)
•Development of Project Recommendations (Phase 2 : Mid-May through June)
•Final Plan Draft + Review (Phase 3 : July through August)
Phase 2
Project Recommendations
Mid-May through June
Phase 3
Final Plan
July through August
Discussion + Q&A
Thank You!