70 Beacon Street
Follow Massachusetts Historical Commission Survey Manual instructions for completing this form.
FORM B − BUILDING
MASSACHUSETTS HISTORICAL COMMISSION
MASSACHUSETTS ARCHIVES BUILDING
220 MORRISSEY BOULEVARD
BOSTON, MASSACHUSETTS 02125
Photograph
Topographic or Assessor's Map
Recorded by: Bonnie Parsons
Organization: PVPC
Date (month / year): April, 2010
Assessor’s Number USGS Quad Area(s) Form Number
23A-211 Easthampton NTH.222
Town: Northampton
Place: (neighborhood or village) Florence
Address: 70 Beacon Street
Historic Name: Frank and Fannie Look House
Uses: Present: single-family residence
Original: single-family residence
Date of Construction: 1891-92
Source: Registry of Deeds, Directory
Style/Form: Queen Anne
Architect/Builder:
Exterior Material:
Foundation: brick
Wall/Trim: clapboards, shingles, half-timbering
Roof: asphalt.
Outbuildings/Secondary Structures: garage
Major Alterations (with dates):
Condition: good
Moved: no | x | yes | | Date
Acreage: 0.778 Acres
Setting: North-facing house has three large maple trees at
its sidewalk border. This is a quiet, residential street.
INVENTORY FORM B CONTINUATION SHEET [NORTHAMPTON] [70 BEACON STREET]
MASSACHUSETTS HISTORICAL COMMISSION Area(s) Form No.
220 MORRISSEY BOULEVARD, BOSTON, MASSACHUSETTS 02125
Continuation sheet 1
NTH.222
_x__ Recommended for listing in the National Register of Historic Places.
If checked, you must attach a completed National Register Criteria Statement form.
Use as much space as necessary to complete the following entries, allowing text to flow onto additional continuation sheets.
ARCHITECTURAL DESCRIPTION:
Describe architectural features. Evaluate the characteristics of this building in terms of other buildings within the community.
The Frank and Fanny Look House is a well-designed, Queen Anne house that is more restrained than its neighbor at 49 Beacon
Street (that Fanny’s parents built) but equally strong in its stylistic character. It is a two-and-a-half story house that is gable-and-
wing in plan. The eaves of the two sections of the house are relatively wide and are supported at the building corners by
brackets. Following the Queen Anne interest in a visually active exterior surface, the house has clapboards on its first story,
shingles on its second story, and half-timbering pattern in its gable field. In the angle between the gable and the wing of the
house is a shed-roofed porch resting on posts and ornamented with a grid-patterned frieze. This grid pattern is repeated in the
gable section of the house beneath the attic window. A shed roof dormer window is located on the upper porch roof and the
shed roof form is repeated on the second story of the wing above a through-cornice window. There is an oriel window on the
west elevation of the house and a side porch on the west that is glassed in at the first story, and open at the second story.
Paired windows in the house are purely Queen Anne with multiple lights framing the upper sash and single lights on the lower
sash. The house has three chimneys, one of which is an exterior wall chimney on the east elevation. Where many Queen Anne
style houses in Northampton from the 1890s used turned posts, scroll-cut brackets and ornament of a curvilinear form, this
house with its geometric grid ornament, low-profile shed roofs and simple posts was looking to a simplification of the style that it
shared with the contemporary Shingle Style that began appearing in the 1890s.
HISTORICAL NARRATIVE
Discuss the history of the building. Explain its associations with local (or state) history. Include uses of the building, and the role(s) the
owners/occupants played within the community.
From the Form B of 1980, “This turn-of-the-century residence was built for Frank and Fanny Look. Frank Look was a prominent
Florence industrialist, and his wife Fanny Burr Look was the daughter of George Burr, one of Florence’s leading industrialists,
and obtained the land from her mother. The lot is at the river terrace drop-off and across the street from the Burrs. It was the
first lot to be developed on the south side of Beacon Street. Mr. Look was connected with the Florence Sewing Machine
Company and the Florence Manufacturing Company (later known as Prophylactic Brush Company) and served as treasurer and
general manager of the latter concern. His name is memorialized in Look Park, 200 acres, further upstream on the Mill River
that were donated to the city by his wife. Mrs. Look also provided funds for the development of the park and set up a trust fund
for its upkeep. Look Park is the largest park in Northampton.”
BIBLIOGRAPHY and/or REFERENCES
Beers, F. W. County Atlas of Hampshire Massachusetts, New York, 1873.
Hales, John G. Plan of the Town or Northampton in the County of Hampshire, 1831.
Miller, D. L. Atlas of the City of Northampton and Town of Easthampton, Hampshire County, Massachusetts, Philadelphia, 1895.
Walker, George H. and Company. Atlas of Northampton City, Massachusetts, Boston, 1884.
Walling, Henry F. Map of Hampshire County, Massachusetts, New York, 1860.
Registry of Deeds: Book 447, Page 435.
“A Chronicle of Industry on the Mill River”, Smith College Studies in History, vol. 21, nos. 1-4.
INVENTORY FORM B CONTINUATION SHEET [NORTHAMPTON] [70 BEACON STREET]
MASSACHUSETTS HISTORICAL COMMISSION Area(s) Form No.
220 MORRISSEY BOULEVARD, BOSTON, MASSACHUSETTS 02125
Continuation sheet 2
NTH.222
National Register of Historic Places Criteria Statement Form
Check all that apply:
Individually eligible Eligible only in an historic district
Contributing to a potential historic district Potential historic district
Criteria: A B C D
Criteria Considerations: A B C D E F G
Statement of Significance by _____Bonnie Parsons___________________
The criteria that are checked in the above sections must be justified here.
The Look House would contribute to a Beacon Street Historic District developed and resided in by some of
Florence’s leading industrialists in the 1860s-1910s. As the home of Fanny Look whose father developed the area
and the Looks themselves who were part of the industry of Florence, it is a house that links several industries, their
owners and Florence’s history. The district represents the shift in Florence from neighborhoods that mixed mill
workers’ housing with mill owners’ housing of the first half of the century to that of neighborhoods of economically-
similar residents with, in this case, large lots, grand homes set back from a broad street.
Architecturally, the district is significant for its range of high style homes and a church in the Stick Style, Italianate,
Queen Anne and Tudor Revival styles. Further research would indicate which among them were architect-designed,
as many certainly were. This is a fine example of the Queen Anne style.